How to Make a Short Viral Video on Social Media?
Social networks, including YouTube, TikTok, and Instagram, are actively promoting videos that are 15-60 seconds long. In this article, we have shared six reasons for the growing popularity of short videos.
1. Reduced ability to concentrate
In the computer age, the ability of a person to concentrate on any subject has significantly decreased. According to a study by Microsoft, active users of social networks have reduced their attention span from 12 seconds to 8 seconds.
Therefore, the reader who has reached this point in the article can be congratulated: the stability of his attention is above the average.
For the attention of users of social networks is a serious struggle. And since the volume of content on offer far exceeds the amount of information that a person can absorb, he “flips through” the tape until some video – dynamic, bright, and certainly short – attracts his attention.
This also achieves the opposite effect: the habit of watching short videos makes the platforms that create them popular. So far, TikTok remains the leader, but Instagram is rapidly catching up with its new Reels format. YouTube has also joined the race, actively promoting the shorts video format.
By uploading short videos, bloggers can easily and almost for free gain a huge number of views and subscribers. No wonder so many content creators are hard at work producing a myriad of new engaging videos every day.
2. “Revision effect” in Short Videos on Social Media
If, for example, a video on TikTok is 15 seconds long, then it is likely to be viewed multiple times. This is unlikely to happen with a 40-minute YouTube video. Namely, revisions are pursued by most companies whose goal is to fix their brand messages in the subconscious of the audience.
3. Personal feed on TikTok, YouTube Shorts, and Reels
The third reason why short videos are so popular is the algorithms used primarily by TikTok. The user of his content is offered "personalized" videos created based on those on which he held his attention in the past. Such videos, which you want to watch many times, give rise to an addiction that is very difficult to get rid of.
4. Mobile-first
The fourth reason for the growing popularity of short videos is due to the convenience of viewing them on mobile devices, since most of them are shot in a vertical format. It is estimated that over 80 percent of users, including almost all teenagers, access the Internet not from personal computers, but mobile phones. 70 percent of YouTube views come from them.
5. Entertainment for young users
The fifth reason for the popularity of short videos is their focus on the youth audience, the most active users of social networks. Advertisers who are interested in engaging this group are well aware that young people have been accustomed to this type of content since childhood and perceive mainly only it.
6. Hormones of pleasure and happiness
Finally, a sixth reason for the appeal of short videos is their ability to promote a rapid release of dopamine and serotonin. Watching short videos is entertainment available to every smartphone owner at any time, especially during periods of lockdowns and quarantines.
Do you want to start making short videos for your blog? Or you decide to actively develop social networks for your brand? Or maybe you are already making many videos for TikTok and YouTube?
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How to make a video that will become popular?
From the experience of communicating and working with bloggers, you can make a list of requirements for the form and content of the video, compliance with which makes it popular:
💜 the video must be made in one of the “trends” that are set on TikTok today, but which are constantly changing;
💜 the video should be shot with a good camera in the right lighting;
💜 the first two seconds of the video should be accompanied by a "hook", that is, a hook, without which a person will not be intrigued and will immediately scroll through it;
💜 the video should be entertaining and light, that is, made in a dynamic format, accompanied by popular music with frequently changing camera angles;
💜 even a thirty-second video in the world of social networks is considered long, so it should consist of many diverse parts, each of which does not exceed four seconds;
💜 the video should evoke vivid emotions, and its content should be understandable and useful for the widest possible audience.
There is no doubt that in 2022 the short video format will continue to be popular. And if you or your business is faced with the task of promoting in social networks, bet on short videos. Their train is going fast, but you can still jump on it.
