20 Best Inbound Marketing Tools in 2024

Grachova Mariia
20 min


Constantly searching for growth opportunities for business, spending a lot of time, or attracting a target audience naturally? The answer is clear. The ideal scenario is when customers seek your business instead of you actively pursuing them. It sounds like a great situation, so it's time to explore the subject of inbound marketing.

Inbound marketing operates like a magnet, enticing prospects to engage with your enterprises. Whether a solo entrepreneur or a small business, having the right inbound marketing software is crucial for growth. However, given the multitude of tools available, selecting the most effective ones can be intricate.

In this article, we will consider the top inbound marketing tools in 2024. These are Canva, Buffer, Google Analytics, and others that help with email management, social media management, content creation, and more. 

Inbound marketing: definition

Let’s begin with the basics. What is inbound marketing, and how it can benefit your businesses? The inbound marketing methodology emphasizes content creation to engage audiences and guide them through the sales funnel.

Inbound marketing sales funnel

There are a lot of tools for inbound marketing, which means digital applications are crafted to captivate, involve, and please customers through the generation and delivery of valuable content. These tools incorporate features for content creation, search engine optimization (SEO), social media administration, email marketing, lead generation, and more.

According to the Data Bridge research, the digital software marketing market size is forecasted to reach $185.56 billion by 2028. This shows us a high demand for using such tools for business growth.

Digital marketing software aims to help attract potential customers to a business's website organically, employing methods like informative blog posts, social media engagements, and optimized web content. 

In general, the best inbound marketing tools concentrate on establishing meaningful relationships with audiences by furnishing them with pertinent and useful information. Therefore, these solutions simplify the process of converting visitors into leads and customers.

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20 superior tools for inbound marketing

Below, we will consider the list of popular tools used for inbound marketing. Some of these solutions have free plans, and some are only paid.

  1. Analytics: Google Analytics, DashThis

For a successful marketing strategy, it is helpful to implement tools that monitor and provide analytics on your audience across diverse platforms (email, social media, website, and more).

Google Analytics

This solution is one of the best tools for inbound marketing analytics that offers comprehensive statistics and analytics regarding website traffic. Google Analytics helps businesses comprehend user behavior, monitor conversions, and enhance their online footprint.

Google Analytics as one of the tools for inbound marketing

Key features:

  • Detailed website report: Uncover valuable insights into popular pages, user interactions, and zones for improvement.
  • Conversion tracking: This one of the best tools for inbound marketing analytics empowers you to identify conversion paths, and optimize your strategies for maximum impact.
  • Audience demographics insights: Discover who your visitors are and where they come from, and tailor your content to resonate with their preferences.
  • Traffic sources analysis: Analyze the sources, be it organic search, direct visits, or referrals, to fine-tune your marketing efforts and focus on what works best.
  • User interaction tracking: Monitor user interactions across your website, identify popular content, and refine your approach based on real-time data.
  • Monitoring sales performance: Elevate your e-commerce strategy by closely monitoring sales performance. Google Analytics provides insights into product popularity, conversion rates, and purchase patterns.
  • Custom alerts: Receive notifications on significant changes in user behavior, traffic patterns, or other key metrics.


  • Standard: $0/per month.
  • Google Analytics 360: $150,000/per year (the price comprises the full set of tools in the Google Marketing Platform).


This is an effortless and automated marketing reporting tool meticulously designed to liberate marketers from tedious hours of manual labor. The primary objective of DashThis is to empower marketers to craft reports easily and with unparalleled speed.

DashThis is one of the tools for inbound marketing

Key features:

  • SEO (search engine optimization) reporting: Unlock detailed insights into keyword rankings, organic traffic, and website visibility for best SEO optimization.
  • Great customer support: This one of the best tools for inbound marketing analytics provides a dedicated support team that ensures seamless user experiences and prompt solutions.
  • Social media dashboard report: Elevate social media analytics with comprehensive insights on engagement metrics, audience growth, and content effectiveness.
  • Email reporting: Simplify email campaign analysis with real-time tracking of click-through rates, open rates, and general campaign performance.
  • PPC (pay-per-click) dashboard report: Optimize paid advertising endeavors with click-through rates, real-time data on ad spend, and conversion metrics.
  • Ecommerce dashboard report: You will get comprehensive insights on product popularity, shopper behavior, and sales performance.


  • Individual: $42/per month.
  • Professional: $127/per month.
  • Business: $246/per month.
  • Standard: $382/per month.

2. Customer relationship management software

An effective CRM (customer relationship management) system that consolidates user interaction details and their contact information. The CRM offers a centralized hub for efficient tracking. Integrating automation tools helps streamline data entry processes and maintain a well-organized customer relationship database.


This solution has solidified its reputation as a go-to marketing CRM. HubSpot offers a comprehensive approach to campaign management. Users can seamlessly create and deploy personalized email campaigns, oversee social media accounts and blogging, configure paid advertising, automate targeted communications across the full customer journey, and more.

HubSpot is one of the tools for inbound marketing

Key features:

  • Marketing automation: Streamline and automate marketing processes with HubSpot's robust marketing automation tools.
  • Lead management: Nurture leads effectively through the entire sales funnel with HubSpot's lead management capabilities, optimizing engagement and conversion.
  • Calls-to-action: Drive user interaction and conversion by implementing compelling and strategically placed calls-to-action within your marketing content with HubSpot.
  • Website SEO improvement: Elevate your online visibility and performance with HubSpot's website SEO tools, empowering businesses to optimize content, improve search rankings, and enhance full website effectiveness.
  • Integration-friendly: You can integrate HubSpot with many other tools, such as Google Calendar, Gmail, Zapier, and others.


  • A free trial or demo is available.
  • Starter: from $45/per month.
  • Professional: from $800/per month.
  • Enterprise: from $3200/per month.


It is a well-known American cloud-based software solution that specializes in CRM services. Salesforce offers comprehensive marketing features, including email automation, lead nurturing, robust AI (artificial intelligence) capabilities, competitor tracking, webpage creation, and additional functionalities.

Salesforce is one of the tools for inbound marketing

Key features:

  • Page optimization suggestions: Enhance your online presence with Salesforce's intelligent page optimization suggestions, ensuring that your web content is optimized for maximum impact.
  • Email templates: Expedite and standardize your email marketing campaigns effortlessly using Salesforce's extensive collection of customizable email templates.
  • Marketing automation features: Implement dynamic and automated marketing campaigns using robust automation features triggered by specific user actions.
  • Management and publication to socials: From a centralized platform, you can manage and publish content across various social media accounts.
  • Website and webpage builder: Craft compelling websites and webpages effortlessly with Salesforce's user-friendly and feature-rich website and webpage building tools.
  • Blogging with AI Assistance: Salesforce's AI-assisted blogging feature ensures your blog posts are engaging, relevant, and optimized for maximum impact.


  • A free trial is available.
  • Essentials: $25/user/month.
  • Professional: $80/user/month.
  • Enterprise: $165/user/month.
  • Unlimited: $330/user/month.
  • Unlimited+: $500/user/month.

3. Email management

Utilizing email remains a highly effective method for sharing content with your intended audience. Considering the prevalence of email accounts, with nearly 90% of Americans aged 15 and above having one, it is a reliable way to engage with your customers.


It is an email marketing platform that helps marketers create campaigns and send newsletters. Sender is one of the best inbound marketing tools for increasing user engagement and conversions.

Sender is one of the tools for inbound marketing

Key features:

  • High email deliverability: With Sender's high email deliverability, your messages will reach the intended audience effectively and fast.
  • Plugins for well-known CRMs: Seamlessly integrate Sender with popular CRMs and other e-commerce solutions, such as Shopify, WooCommerce, WordPress, and others.
  • Enhanced email analytics: Sender's enhanced email analytics will provide useful information about the performance of your email campaigns.
  • Landing page creation: Craft visually appealing and conversion-optimized landing pages effortlessly using Sender's intuitive tools, enhancing your online presence and engagement.
  • Combining SMS with email marketing: Boost your multichannel marketing efforts by combining SMS with email marketing, creating a cohesive and comprehensive customer communication strategy.
  • Sending PUSH notifications: Stay connected with your audience in real-time by sending PUSH notifications through Sender, ensuring timely and impactful interactions with your user base.


  • Up to 2000 subscribers: free.
  • Up to 5000 subscribers: $33/per month.
  • Up to 10000 subscribers: $57/per month.
  • Up to 50000 subscribers: $227/per month.


This solution is a widely used email and marketing automation platform tailored for expanding businesses. Renowned for its popularity in the market, Mailchimp offers diverse features. Its key functionalities include subscription list management, email campaign creation, automated customer journey implementation, and performance tracking.

Mailchimp is a tool for inbound marketing

Key features:

  • A/B testing: Refine your email campaigns and strategies by leveraging Mailchimp's A/B experimentation feature. This allows you to test and optimize different elements for maximum impact.
  • Email composition tool: Craft visually appealing and engaging emails effortlessly with Mailchimp's user-friendly email composition tool, ensuring your messages resonate with your audience.
  • AI-driven content generation: Enhance your content creation process with Mailchimp's AI-driven capabilities, generating dynamic and personalized content to captivate your audience.
  • Email marketing solutions: Use Mailchimp's robust email marketing solutions to create, send, and track the performance of your campaigns, optimizing your communication strategies.
  • Content optimization tool: With Mailchimp's content optimization tool, you can ensure that your messages are tailored for maximum engagement and relevance.
  • Campaign management system: Efficiently manage and execute your marketing campaigns with Mailchimp's comprehensive campaign management system.

Pricing (500 contacts):

  • Free trial is available.
  • Essentials: $6.50/per month.
  • Standard: $10/per month.
  • Premium: $175/per month.

4. Project management

There are many project management tools. These platforms are essential for your internal team, aiding in content scheduling, task assignment, deadline creation, overseeing the overall workflow of your inbound marketing efforts, and beyond.


This tool acts as your virtual project manager, ensuring that all marketing tasks are well-coordinated and nothing slips through the cracks. Asana provides a comprehensive platform to plan and organize work, share project details, establish priorities and deadlines, and monitor progress at every stage. 

Asana is a tool for inbound marketing

Key features:

  • Editorial calendars: Stay on top of your content strategy and deadlines by utilizing Asana's editorial calendars, allowing you to plan and organize your content production efficiently.
  • Tracking progress in real time: Ensure your marketing projects stay on course with Asana's real-time progress tracking.
  • Easily connectable with other tools: Seamlessly integrate Asana with other essential tools in your marketing toolkit, enhancing collaboration and workflow efficiency.
  • Enterprise-grade security: Asana's robust security measures provide enterprise-grade protection for your sensitive marketing data and project information.
  • AI integration: Asana's AI integration will boost your team's productivity and efficiency, allowing you to work smarter and optimize your marketing processes.


  • Basic: free plan.
  • Premium plan: $10.99 per user/month.
  • Business plan: $24.99 per user/per month.


It is one of the best go-to task management solutions for achieving triumph in content marketing. Despite its simplicity, Loopo proves to be a dependable and powerful assistant for digital marketing agencies, startups, IT firms, and various other enterprises. It is a great tool for creating a private workspace for the company and generating content for various platforms - from YouTube to the website.

Loopo is a tool for inbound marketing

Key features:

  • Content calendar: Stay organized and on schedule with Loopo's intuitive content calendar, allowing you to plan and manage your content publication dates effectively.
  • Task manager: Streamline your content creation process with Loopo's task manager, enabling you to create and edit publication tasks seamlessly.
  • Many text formatting features: Loopo's extensive text formatting features enhance the visual appeal of your content, empowering you to customize your text to suit your brand's style.
  • Collaborative content creation: Foster teamwork and collaboration within your marketing team with Loopo's collaborative content creation capabilities, facilitating real-time editing and feedback exchange.
  • AI Integration: Harness the power of AI to streamline your content creation process and optimize your marketing efforts with Loopo's AI integration feature.
  • Multilingual support (more than 20 languages): Reach a global audience and localize your content effortlessly with Loopo's multilingual support, which is compatible with over 20 languages.
  • User-friendly interface: Loopo's interface offers a great user experience, catering to novice marketers and marketing professionals.


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5. Visual assets creation

Creative content is the heartbeat of a successful inbound marketing strategy. Engaging customers is challenging without strong visuals that build lasting impressions on your target group. However, there are tools that will assist you in making your best content.


It is a user-friendly graphic design tool that empowers users to craft diverse visual content such as graphics, presentations, posters, social media contests, and more. Canva provides a wide array of templates and design elements.

Canva is a tool for inbound marketing

Key features:

  • An easy-to-use and intuitive solution: Canva offers a user-friendly interface that caters to both experienced designers and beginners.
  • Many customizable templates: Unlock creativity with Canva's extensive library of customizable templates, providing a diverse range of options for various design needs.
  • Collaborate seamlessly: Foster teamwork and creativity by collaborating with team members in real-time on Canva, ensuring smooth and efficient design collaboration.
  • Canva's Brand Kit Feature: Easily ensure brand consistency with this feature, which allows users to store and apply brand assets consistently across designs.
  • A mobile app to design on the go: Stay productive while on the move with the Canva mobile app, which allows users to design anytime, anywhere.
  • Tutorials, tips, and design courses: Enhance your design skills with Canva's wealth of educational resources, including tutorials, tips, and design courses.


  • Free: for one person/per year.
  • Pro: $119,99/one person/per year.
  • For teams: $300/for first 5 teammates.


With Beacon, even those without advanced design skills can effortlessly create professional and engaging lead magnets. This user-friendly platform empowers individuals and businesses to produce visually appealing content that effectively captures leads and enhances marketing efforts.

Beacon is a tool for inbound marketing

Key features:

  • A lot of customizable templates: Beacon offers diverse templates, allowing users to create visually stunning lead magnets tailored to their brand and audience.
  • Lead capture forms: Capture leads seamlessly with Beacon's lead capture forms, facilitating the process of building a robust subscriber base.
  • Content recommendations: Content recommendations help enhance lead magnets' quality and relevance, ensuring they align with audience interests and preferences.
  • Content upgrades: This one of the best lead generation inbound tools elevates your content strategy with content upgrades, providing valuable incentives.
  • Drag-and-drop editor: Enjoy a hassle-free design experience with Beacon's intuitive drag-and-drop editor, enabling users to customize lead magnets effortlessly.
  • Blog post recycle: Maximize content value by repurposing existing blog posts into compelling lead magnets, optimizing the use of valuable content resources.
  • Smart PDFs: Create smart PDFs with Beacon, enhancing the user experience with interactive and engaging content that goes beyond traditional PDFs.


  • Free: $0/per month.
  • DIY (Do it Yourself): $19/per month.
  • Advanced: $49/per month.
  • Agency: $99/per month.

6. Search engine optimization

Every experienced digital marketer understands the supremacy of SEO for websites. Why not invest in a tool that helps with keyword choosing and provides various SEO techniques, positioning your content to the pinnacle of search engine rankings?


Marketers can use Semrush to enhance online visibility through content and digital marketing. This tool equips businesses with comprehensive campaign creation, management, and performance measurement tools across more than 140 countries. This versatile platform is a powerhouse for SEO and pay-per-click campaigns, offering the added advantage of automating client-specific reports.

SEMrush is a tool for inbound marketing

Key features:

  • Advertising research: Semrush provides valuable insights into competitors' advertising strategies, helping marketers refine their own campaigns for optimal performance.
  • Deep link analysis: Explore and analyze backlinks with Semrush's deep link analysis to identify strategic opportunities.
  • Keyword research: Elevate your SEO strategy with Semrush's powerful keyword research tools, allowing marketers to discover high-value keywords and optimize content for improved search engine rankings.
  • Traffic analytics: Gain a competitive with Semrush's traffic analytics, which provides detailed insights into website traffic, audience behavior, and sources.
  • Organic research: Semrush's organic research tools uncover organic search opportunities and track competitors' performance. This empowers marketers to refine their content strategy for maximum impact.


  • Monthly plans: Pro plan $129.95, Guru $249.95, and Business $499.95.
  • Annual plans: Pro plan $1299.95, Guru $2499.95, and Business $4999.95.
  • Both Pro and Guru Plans have free trials.


This is one of the top AI-driven SEO tools of inbound marketing designed to enhance content and traffic optimization. Applying Surfer empowers marketers to elevate organic traffic, improve visibility, and boost rankings by harnessing objective insights and domain expertise for precise SEO outcomes.

Surfer is one of the top inbound marketing tools

Key features:

  • Content editor: Surfer's content editor empowers marketers with a user-friendly interface for creating SEO-optimized content.
  • Advanced keyword research: Dive deep into keyword exploration and analysis with Surfer's advanced tools, enabling marketers to uncover high-performing keywords and strategically incorporate them into their content.
  • SERP (Search Engine Result Pages) Analyzer: Gain a competitive edge by analyzing SERPs with Surfer, providing valuable insights into top-performing pages' ranking factors and content strategies.
  • Competitor analysis: Surfer's competitor analysis tools offer a comprehensive view of competitors' SEO strategies, allowing marketers to identify opportunities, refine their approach, and stay ahead in the digital landscape.


  • Essential (for small business owners and freelancers): $89/per month.
  • Scale (for medium-sized agencies and marketing teams): $129/per month.
  • Scale AI (for agencies and teams looking to scale up with AI): $219/ per month.
  • Enterprise (for large agencies and marketing teams): from $399/per month.

7. Social media management

Establishing a social media presence is a core aspect of inbound marketing. While platforms like Facebook and Twitter offer built-in analytics tools, certain solutions comprise everything in a single interface. These tools allow you to schedule posts simultaneously across all your platforms, ensuring channel alignment and consistency.


This helpful tool empowers users to monitor multiple social media network channels simultaneously and stay abreast of customer preferences. Hootsuite facilitates marketers in posting updates, engaging with responses, scheduling messages, analyzing statistics, and more. Besides, brands like Coca-Cola employ this time-saving strategy in their social media marketing endeavors.

Hootsuite is one of the superior inbound marketing tools

Key features:

  • AI-powered hashtag generator: Hootsuite's AI-powered hashtag generator enhances social media visibility by suggesting relevant and trending hashtags for increased engagement.
  • Attractive templates: Create visually appealing content effortlessly with Hootsuite's integration of Canva templates, ensuring a consistent and professional look across social media channels.
  • Social media scheduler: Efficiently plan and schedule social media posts in advance, streamlining content distribution and maintaining a consistent online presence.
  • Performance reporting: Hootsuite provides in-depth analytics and performance reports, offering valuable insights into the effectiveness of social media campaigns and strategies.
  • Social media monitoring: Stay informed about audience sentiments and trends with Hootsuite's social media monitoring, enabling timely responses and engagement.
  • Comprehensive analytics: Utilize Hootsuite's analytics tools to measure social media performance, track engagement metrics, and refine marketing strategies based on data-driven insights.


  • Professional (10 social accounts, 1 user): $99/per month.
  • Team (20 social accounts, 3 users): $249/per month.
  • Enterprise (starts from 5 users and 50 accounts): custom price.


It is a social media scheduling platform that allows users to strategically schedule, publish, and evaluate content across diverse social media channels. With Buffer’s intuitive features, users can efficiently plan and organize their posts, monitor key performance metrics, and uphold a cohesive and impactful online presence.

Buffer is a tool for effective inbound marketing

Key features:

  • Teams collaboration features: Buffer facilitates seamless collaboration among teams, allowing members to work together efficiently in planning, creating, and executing social media strategies.
  • Posts’ customization: With Buffer, users can customize their posts for each social media platform, ensuring content is optimized for maximum impact across diverse channels.
  • Enhanced metrics: Comprehensive metrics of Buffer cover key performance indicators such as follower growth and impressions, providing valuable insights to refine social media strategies.
  • Multi-device capability: This tool enables users to create, approve, and publish content from any device connected to the platform, streamlining content creation workflows.
  • Dual scheduling views: Buffer offers dual scheduling views, providing users with different perspectives on their content calendars for enhanced planning and coordination.


  • Free plan is available.
  • Essentials: $6/per month.
  • Team: $12/per month.
  • Agency: $120/per month.

Online communication

Incorporating communication tools for the team alongside inbound marketing strategies can enhance overall customer engagement and experience.


This solution embodies the future by aligning your business with customer needs, ensuring that each conversation and interaction is personalized, impactful, and contributes to business growth. All customer communications originate from a unified platform and a single data source, consistently adapting to and addressing individual customer requirements. Intercom enables marketers to maximize every engagement opportunity, fostering business growth through continual learning, service, and support.

Intercom is a tool for effective inbound marketing

Key features:

  • Live chat: Intercom's live chat feature enables real-time, personalized interactions, fostering immediate connections with customers.
  • AI-enabled chatbot: The AI-powered chatbot in Intercom automates responses and engages with users intelligently, enhancing efficiency in customer communication.
  • Impressive ease of use: Intercom boasts an intuitive and user-friendly interface, ensuring that both sales and marketing teams can seamlessly navigate and utilize its features.
  • Help library and extensive knowledgebase: The platform provides a wealth of resources in its knowledgebase and help library, empowering users with information and solutions to common queries.
  • Multichannel delivery options (email, website, SMS): Intercom supports multichannel communication, allowing businesses to reach customers through various mediums such as email, website interactions, and SMS.
  • Shared inbox: The shared inbox feature in Intercom simplifies collaboration between marketing and sales teams and client communication. This feature ensures a unified approach to customer engagement.


  • Standard: $74/per month.
  • Pro: contact for pricing.
  • Enterprise: contact for pricing.


This tool is a VoIP (Voice over Internet Protocol) internet telephony solution designed to assist businesses in establishing and organizing inbound calling teams within their enterprises. This cloud-based platform is widely adopted by sales teams, inbound marketers, and customer support centers. In general, CloudTalk provides a streamlined and efficient approach to telecalling endeavors.

 CloudTalk is a tool for effective inbound marketing

Key features:

  • Customized call queuing: CloudTalk allows businesses to tailor their call queuing system, ensuring a personalized and efficient customer experience.
  • Smart IVR (interactive voice response) and Call Flow Designer: With an intuitive interface, users can easily design and customize IVR systems and call flows, enhancing the automation and navigation of incoming calls.
  • Blacklist blocked phone numbers: CloudTalk provides a blacklist feature, enabling users to block unwanted or spam phone numbers, ensuring a more secure and streamlined communication process.
  • Automatic missed call callbacks: The platform automatically initiates callbacks for missed calls, reducing the chances of losing potential leads.
  • Native integrations with popular CRMs: CloudTalk seamlessly integrates with popular CRMs like HubSpot, Pipedrive, Salesforce, Zendesk, and more.


  • Free: 14-day trial account to test functionality.
  • Paid plans: from $25/per user/per month for no-limit inbound and intracompany calls.

9. Website optimization and personalization

lnbound marketing tools for website optimization and personalization are crucial for businesses looking to stay relevant and connect with their audience.

Hello Bar

True to its name, Hello Bar is a lead capture solution seamlessly integrated with your website. Offering a range of pop-up, bar, and slider options becomes a valuable tool for capturing your audience's attention, converting them into leads, and enhancing your inbound marketing efforts.

Hello Bar is a solution for effective inbound marketing

Key features:

  • Many options to gather additional leads: Hello Bar provides a variety of lead capture options, allowing users to choose the most suitable method for engaging with website visitors.
  • Scrolling bars to capture attention: The platform features scrolling bars strategically designed to attract and retain the attention of your website audience without distracting from other inbound marketing content.
  • Personalized user alerts: Users can apply personalized user alerts to send targeted messages to web visitors. These alerts serve as key points in their journey, enhancing engagement and interaction.
  • Advanced messages’ tailoring: Hello Bar offers advanced targeting capabilities, enabling users to customize and target messages based on specific criteria, ensuring relevance and effectiveness in communication.


  • Starter: free forever.
  • Growth: $29/per month.
  • Premium: $49/per month.
  • Elite: $99/per month.


A buyer engagement platform called Drift is fueled by AI that autonomously listens, comprehends, and adapts to buyers, crafting exceptionally personalized experiences. ML (machine learning) algorithms help to understand user behavior on your website and tailor the content according to their needs.

Drift is a solution for effective inbound marketing

Key features:

  • Manager of customer success: Drift includes a Customer Success Manager feature to enhance the overall satisfaction and success of your customers.
  • Onboarding for teams: The platform facilitates seamless onboarding for teams, ensuring a smooth integration and utilization of its features.
  • Support via chat: Drift offers chat support to address customer queries, provide assistance, and enhance the overall customer support experience.
  • Histories of conversations: Users can access comprehensive conversation histories, allowing them to review and analyze past interactions for improved understanding and future engagements.
  • Software for email marketing automation: Drift incorporates email marketing automation software, streamlining the process of crafting, managing, and optimizing email campaigns.
  • Chatbot powered by AI: The platform features an AI-powered chatbot that engages with website visitors, providing personalized experiences and capturing leads.
  • Widgets for live chat customization: Drift offers customizable live chat widgets, allowing users to tailor the appearance and functionality of live chat interactions on their website.


  • Premium: $2500/per month (annual billing).
  • Advanced: tailored price.
  • Enterprise: tailored price.

10. Optimization of written content

Enhancing the quality of your marketing team's writing is essential to optimizing the effectiveness of your marketing strategy. Utilizing effective content writing tools can rapidly elevate your team's content marketing skills individually and collaboratively. These tools offer immediate feedback, revision suggestions, and additional features to ensure the overall improvement of your content creation process.


It is an AI-driven writing helper that identifies potential concerns related to readability, spelling, and punctuation. Grammarly provides insights into writing style alignment with the target audience and suggests refinements for enhanced clarity, conciseness, and reader engagement.

Grammarly is a solution for effective inbound marketing

Key features:

  • Writing style coach: Grammarly acts as a writing style coach, offering guidance on improving the overall style, tone, and coherence of your content.
  • Vocabulary enhancement: The platform enhances vocabulary usage, suggesting alternative words to diversify and enrich the language in your writing.
  • Plagiarism checker tool: Grammarly includes a plagiarism checker tool, ensuring the originality and authenticity of your content by detecting any potential instances of plagiarism.
  • Spelling check: Grammarly performs thorough spelling checks, identifying and correcting errors to maintain accuracy and professionalism in your writing.
  • Grammar and punctuation check: The platform conducts comprehensive grammar and punctuation checks, providing suggestions for corrections to enhance the overall quality and correctness of your writing.


  • Free plan is available.
  • Premium (most popular): €12/per month.
  • Business: €15/per month.


This solution stays at the forefront of cutting-edge technologies, reshaping how we interact with and use language models. This popular tool accelerates idea generation, facilitates swift decision-making, and boosts overall productivity for marketers in their day-to-day operations. The capabilities of ChatGPT enable marketers to streamline their creative processes, enabling more efficient collaboration and strategy development.

ChatGPT is a top solution for marketers

Key features:

  • Prompt responses and support for various tasks: ChatGPT excels in providing prompt and versatile responses, making it a valuable tool for addressing a wide range of tasks and inquiries.
  • Content-making assessment: The tool offers an insightful assessment of content, aiding marketers in evaluating the quality, relevance, and effectiveness of their written materials.
  • Insights for market research purposes: ChatGPT provides valuable insights for market research, assisting marketers in gathering information, understanding trends, and making informed decisions.
  • Incorporation of AI capabilities: With its integration of AI capabilities, ChatGPT enhances the efficiency of creative processes, enabling marketers to apply advanced technologies for improved outcomes.
  • Creative copywriting: ChatGPT helps to generate engaging and compelling content to captivate target groups.
  • Campaign planning helper: This tool is a helpful assistant in campaign planning, receiving guidance and suggestions to streamline the strategic development of marketing initiatives.


  • Free plan: access with limited capabilities at no cost.
  • ChatGPT Plus: $20/per month.
  • ChatGPT Team: $25/per month.
  • ChatGPT Enterprise: contact for information.

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Conclusion: create tasty content and attract users

The mentioned tools are designed to assist you in making strategic investments in your inbound marketing initiatives, enhancing your online content, lead management strategies, and overall digital presence. Choose, experiment, and tailor your marketing strategy to achieve the best results.

Frequently Asked
Questions Writing Hand Icon

Why is inbound marketing important for businesses?
Inbound marketing is crucial for businesses as it engages and attracts customers through valuable content. The right inbound marketing strategy helps build credibility and user trust and drive conversions.
Is there a difference between paid and free inbound marketing tools?
Free tools often offer basic features. Paid options provide advanced functionalities, support, and additional features for a more comprehensive marketing strategy.

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